I agree that micro-series are a great opportunity for cost-effective filmmaking and the resurgence of the web series / Indie TV. Although I keep wondering if vertical formats on TikTok/Reels works BECAUSE they are lo-fi, and Quibi failed because it was too high-end, which might be better suited for other platforms? Even though it would be great if quality series gained more traction in the bite-sized vertical environment.
interesting stuff especially after reading the Indiewire article in June about Slamdance director Yun Xie moving into verticals work, but the key reason those platforms succeed is by using microtransactions to unlock serialized stories (not a dead-in-the-water subscription model like Quibi) — IG reels and TikTok will never produce any real ROI outside of partnerships/product placement
I agree that micro-series are a great opportunity for cost-effective filmmaking and the resurgence of the web series / Indie TV. Although I keep wondering if vertical formats on TikTok/Reels works BECAUSE they are lo-fi, and Quibi failed because it was too high-end, which might be better suited for other platforms? Even though it would be great if quality series gained more traction in the bite-sized vertical environment.
Great point. It’s something Adam Faze has talked about with regards to the gymnasium shows
interesting stuff especially after reading the Indiewire article in June about Slamdance director Yun Xie moving into verticals work, but the key reason those platforms succeed is by using microtransactions to unlock serialized stories (not a dead-in-the-water subscription model like Quibi) — IG reels and TikTok will never produce any real ROI outside of partnerships/product placement